So, what is a virtual book tour? It simply means that the tour takes place "virtually," or on the Internet, instead of in real life. It usually involves "appearances" on different book blogs and websites via reviews of the book, interviews with the author, and sometimes guest blog posts. This takes the place of sitting at a table in a lonely corner of a bookstore, smiling at people who avoid eye contact, or doing a reading of your book in front of an audience of three. It is an alternative to more old-fashioned ways of promoting a book.

 

Of course, results are not guaranteed with a virtual tour any more than they are for the more traditional version, but the cost is much less, and there is way less time involved. The author might put in an hour or two answering interview questions and other prep work for the tour, but then their part is done and the tour provider takes over, coordinating the tour stops and promoting them.

 

Advantages of Virtual Book Tours

 

A big advantage to virtual tours versus traditional ones is longevity. Once the

author leaves a bookstore after their signing, there is little trace they were ever there. When a book review or author interview is posted on a website, it stays there for as long as the site is active. In many cases, that will be forever, or at least long after the author is gone. Potential readers crawling the web can stumble upon the book's tour stops for years to come and decide to buy the book.

Virtual Tours Create Buzz

Virtual book tours create a buzz for the book and author, because there are suddenly a large number of references to them around the Internet. With the author, their friends, the tour company, and the participating bloggers all posting links to promote each tour stop, the book and author get a lot of promotion for their book. It often takes multiple exposures for one person to decide to buy, and this is a great way to expose people over and over to the book on tour.Cheap Holidays to Ibiza from Jet2holidays.com

While traditional book tours have their purpose, especially for well-established authors, virtual book tours have a lot of the same benefits and more, with fewer of the disadvantages. Particularly for fledgling authors who are just getting their name out and trying to make a few sales, a virtual book tour can be a good start.

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